Leroy Watson, who is a very close friend of my husband. I got involved in the stories socially and Joe had written a journal about the founding of Trader Joe's and he held onto it and made changes over the years, and one day he found it in a box and didn't know what to do with it, so he gave it to his first employee Mr. And she made sure the memoir of Joe Coulombe could come to life!īecoming Trader Joe: How I Did Business My Way and Still Beat the Big GuysĬan we get a little bit into the story and the context of how you got into this book and the initial years of Trader Joe's as a company? She authored many incredible travel guides. For this episode, I interviewed Patty Civalleri, an author at 1-TAKE Publishing LLC.
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